Premium digital marketing company with conversionspree.com? Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience. If you’re submitting a guest post to a blog with plenty of social media activity, then shares should come naturally once your content gets published. To get the ball rolling faster, consider embedding highly shareable content in your guest post. Infographics, for example, can help you get 3x more engagement in social media than any other type of content.
What Factors Affect Local SEO? According to a local SEO case study by Moz, the factors that influence local SEO can be divided into 2 parts; factors that influence the local 3-pack and map rankings & those that influence organic search rankings. You can see that both the local 3-pack and organic listing rankings require Google My Business signals, Citation signals, Link signals, Reviews and OnPage signals as the major factors. Let’s discuss them in detail.
Getting your customers to write glowing reviews for your business doesn’t just optimize your Google My Business presence; it also encourages more local customers to buy from you. BrightLocal’s 2017 Local Consumer Review Survey reveals that 85% of customers believe online reviews as much as personal recommendations. Send a post-purchase email or text asking customers to write a review (but only after you’ve screened them via an internal survey to ensure you’re not approaching dissatisfied customers) Respond to existing reviews in a professional way, thanking reviewers and addressing complaints in not-so-favorable reviews Note: Google says it’s okay to ask your customers for reviews while Yelp actively discourages it. Voice search will grow rapidly in the coming years. Therefore, in local SEO, it’s vital to optimize for how people ask questions when they speak into devices, as opposed to how they type out their searches.
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Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.