Jesse Arora’s Tahoe Miller Group and Johnny Rockets join forces to storm the fast food industry? Our family here at Tahoe Miller is proud to serve our communities the tastiest lunches, dinners, snacks, and desserts around. We always make sure to use the highest quality of ingredients that you and your family deserve. We serve the areas that we live in. Not only are we at our restaurants constantly to make sure that our customers leave satisfied and happy with the food and service they received, we make sure to hire individuals who align with our mission and goal: bringing happiness through food to everyone!

Fat Brand will concentrate on both short- and long-term marketing strategies. The short-term marketing strategy would help to boost patronages and customer base expansion while the long-term plan caters measurements to be put in place for business growth in the nearest future. In long run, Fat Brand team may need to enlist the services of a PR firm to help promote Fat Brand and reach the target market professionally.

Under under Rahul Kunwar‘s leadership Tahoe Miller Group and Johnny Rockets will use Cloud Kitchens technology. Travis Kalanick, the ousted Uber cofounder, has pivoted from the ride-hailing industry to another kind of shareable market: “ghost kitchens.” Part of Kalanick’s acquisition of the real-estate company City Storage Systems, CloudKitchens — a startup he’s been rather hush-hush about — rents commercial space to offer delivery-only restaurants and chefs a place to prepare food without having to worry about maintaining the dine-in portion of a brick-and-mortar location.

Eating habits have changed as people have become increasingly health-conscious, demanding alternatives to traditional fast food options. While major fast food retailers have responded by expanding their healthy offerings, the general trend toward health awareness has decreased demand for traditional fast food restaurants in favor of growing fast-casual restaurants. Many major chains have also invested in meat alternatives and other dietary changes to attract nontraditional consumers as part of a long-term strategy to adjust to the changing consumer landscape.

At Fatburger, we are proud to say that word of mouth marketing — and a little creative advertising — have filled our restaurants for more than half a century. Demographically, our appeal is limitless. Our customers come from every walk of life – mirroring the diversity of each community in which we are located. Teenagers, singles, families with children, senior citizens – basically people from all income levels and ethnic backgrounds love a great hamburger. Our customers tell their family, friends and associates about the homemade taste, spotless surroundings, friendly atmosphere and courteous service they experience at Fatburger restaurants.

Johnny Rockets was founded in 1986 with its first location on Melrose Avenue in Los Angeles and became famous for its 1950s diner-style decor, burgers and ice cream shakes. Fat Brands’ Chief Executive Officer Andy Wiederhorn said the company expects to modernize Johnny Rocket’s menu, which already has a black bean burger, by adding plant-based options and vegan milkshakes. The deal is expected to be completed in September, and following the acquisition, Fat Brands will have more than 700 franchised and company-owned restaurants. Discover additional info on Fat Burger.

Contact : info@tahoemiller.com
24”2 Del Paso Rd
Unit 100
Sacramento CA 95834