Excellent online marketing advices today? To attract new customers, you also need to maintain a powerful SEO presence. With 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Having a strong SEO presence also translates to more in-store purchases, as well — in fact, 78% of local mobile searches result in an offline purchase. Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website. Discover even more information at WBD.

You can also suggest that your existing audience communicates with you on another medium to refresh your relationships. For instance, you can ask your Facebook audience to share their email address in a chatbot. Alternatively, you can suggest that they subscribe to your Facebook chatbot in an email newsletter. There are also some ways to generate leads based on virality. For instance, you can run giveaways that target interested people and incentivize them to join your mailing list. Maybe a combination of Facebook or Instagram with giveaway emails to serve the giveaways and send notifications. Below is an example of a giveaway held on Facebook used to increase the number of subscribers and make the brand more recognizable.

All you have to do is to acquire the services of an experienced company like Steven Santarpia Consulting to start promoting your brand through digital marketing. Businesses with successful digital marketing campaigns are enjoying exceptional results, which were impossible to acquire through offline marketing. Digital marketing is undoubtedly an innovative marketing strategy for brands around the world. How Digital Marketing Has Become the Prime Need for Branding? Long gone are those days when businesses and brands had limited promotion channels. They had to rely on digital advertising with a limited amount of audience to target. But the trends have changed massively now. Those limited marketing methods have now transformed into a complete set of digital marketing techniques that can maximize your outreach anywhere, anytime.

Listicles get 2x more traffic and 1.5x backlinks than other blog post formats, according to a Semrush study. Wondering why? Because listicles make it easier for readers to consume more information by dividing it into small chunks of content. Many of my posts with the highest number of backlinks are listicles. And, they are also ranking well in the SERPs. The Semrush Content Marketing study quoted in the above section also found that articles of over 7000 words generate 4x traffic and 1.5x shares (links) than articles of average length (900-1200 words). “How-to” articles and in-depth guides, like this one, also receive 1.5x shares (links). That’s because such long-form content pieces give readers a vast amount of information in one place, which makes them the go-to resource for that particular topic.

There was a time when connecting with influencers was extremely difficult. But with guest blogging, the process is now simple. For example, some websites that accept guest posts foster a community of contributors engaged in related niches. In some cases, you’ll get the chance to take part in an email thread where contributors brainstorm potential topics. You can also collaborate with others for co-authored posts. Regardless of what the community’s structure in a particular site is, you can always leverage your authorship. Seek partnership opportunities with influencers – from content cross-promotion to expert interviews. All you need to do is be active in the community. Leave comments, share other posts, or cold-email your prospects. If possible, you can even invite influencers as contributors to your own blog.

Choosing the best digital marketing strategy for your business can be difficult, and there may be some trial and error. One of the most essential things to consider is your audience. Who are you trying to reach and where are they looking for information? If you want to capture the attention of a niche audience who knows a lot about the industry, in-depth, informational content will create value and draw them in. If you’re trying to reach a young audience, one of the most useful tools available to you is social media. Find out which types of digital marketing platforms are the most popular among your target audience and start marketing there. There is no single right answer when it comes to building an effective digital marketing strategy. Each business has its own unique requirements and audience. Keep those needs and that audience in mind as you create your strategy using the examples of online marketing strategies in this article. With a good digital marketing strategy, you’ll start seeing fast results that will help your business thrive.