Asko Hilke’s web programming trends right now: JavaScript FundamentalsDemand for Javascript developers is still rising, and your best bet in 2021 will be to start learning React. Such well-known companies as Facebook, Pinterest, Reddit, or BBC use React libraries. React is beloved for its fast-loading single-page applications and flat learning curve. So, there will be no significant barriers to entry. Plus, developers tend to use the MEAN stack, a full stack of Javascript frameworks, like MongoDB, Express.js, Angular.js, and Node.js, which developers use to build dynamic applications, that help to build an app or website without starting from scratch. Btw, you can start building your web app or website using a ready-made React template, to reduce your development time and financials as well. Discover additional details at Asko Hilke.

In terms of popularity, OceanWP is one of the fastest-growing themes in the official WordPress directory. Structure-wise, it’s similar to Astra, but with its own spin on how theme features should be delivered. The main version of the theme gives you a basic website (fully compatible with Gutenberg) and then gives you access to add-on packages that expand the features. This will, however, require some tuning up on your part.

If UI & UX designs are skeletons, then contents are the soul of a website. To catch customers’ eye, the content creation of a website must be constructed with search engine optimized contents and engaging materials. How do you make your contents search engine optimized? It is a profound study, but one of the important practices is doing keyword-oriented research. When choosing some important keywords in your contents, you want to do SEO research on the click rate of your keyword, and this is available in lots of SEO websites. A great source to look for Search Engineer Optimized Keywords would be UberSuggests.

Asko Hilke about web loading times : Google says to use words in URLs that are relevant to your page’s content. Using the query you’re targeting is usually the easiest way to do this. Google says to avoid using long URLs because they may intimidate searchers. For that reason, using the exact target query as the URL isn’t always best practice. Just imagine that your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results. Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

Asko Hilke about Ecommerce : Well-designed eCommerce sites have their basket or cart icons clearly visible in the top right corner of every page. If your customer has added items to the basket, it will show how many items are in the basket. Stanley, a food and drink container retailer, goes a step further with their eCommerce web design, which shows a cart preview when customers hover over the cart icon. The checkout button is normally found next to the basket icon. Some eCommerce sites have their basket icon lead directly to cart page as you can in the Amazon example below.

But remember that too many images will act as overkill as it will slow the website loading speed. So, be careful when you are putting images on the website. Also, do not put a picture for every link and not fill the pages with too many graphical elements. Always remember to hire web developers who are experienced in web designing and development. If you own an eCommerce website that primarily targets teenagers’ products, think from their perspective and design the website accordingly. Teenagers are more prone to impulse buying. Ensure that you provide them the ability to sort the products by price as they are price-conscious and dependent on their parents.

What if your small business could reach its full potential? For smaller businesses, your website is the most important part of your marketing. Unfortunately, many businesses make website mistakes that turn countless customers away. How, then, can you avoid these website mistakes? Keep reading to discover our top website design tips for small businesses! It’s tempting to pack your website full of every image and detail you can think of. But if you’re not careful, this will create a cluttered site that nobody can navigate, much less understand. Our advice? Kill the clutter and streamline everything as best you can. This will improve the experience for everyone, but it makes a particular difference for mobile users.

About Asko Hilke: I specialize in responsive, mobile friendly WordPress websites, creating custom themes as well as modifying existing themes, plugins, and writing custom code needed to achieve my client’s goals. I also have experience integrating the WooCommerce shopping cart system for e-commerce websites, as well as working with WordPress.

Over the years, I have developed a wide range of websites including sites for startup companies, small businesses and individuals. I enjoy developing, coding and maintaining clean, professional, easy to navigate websites. I can help you or your business create a website from design concept to a completed, polished and professional site. I can also help maintain and update existing websites.