Who is Leonard Ross NZ and some of his real estate opinions? Leonard Ross is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.

Before meeting with lenders, study and understand the ins and outs of the area you operate in. This will not only allow you to secure finance but also help you avoid issues down the line. It is a big mistake to go into a meeting without thorough knowledge of your project. Investors are likely to ask a lot of questions, which you will only be able to answer if you’ve done your research. It’s important to be honest about your experience and realistic about your goals. Be clear and transparent about the nature of your business and explain the strategies you plan to implement to achieve your objectives. This will ultimately help your case when you take your application to potential lenders. Property development can be a risky business, and investors will only back someone they trust.

Leonard Ross NZ real estate guides: Come Up With A Marketing Strategy! Underestimating the importance of marketing your development is a mistake. The right strategy can make all the difference between a property that is sold in a matter of days and one that you can’t get off your hands. Marketing is important whether you’re a small local developer or a high profile national player. There are many ways to introduce your brand to potential buyers. Some tried and tested methods to promote your development is through informative websites, high-quality brochures and compelling advertisements.Many developers are also finding success through newer marketing avenues like social media platforms and virtual home tours. This involves working with photographers, copywriters, videographers and graphic designers. If you’re wondering where to start, it’s a good idea to hire a marketing consultant who can come up with a strategy that is tailored for your business. Leonard Ross is an established property developer in Auckland, New Zealand.

Gone are the days when a sleek website with a link on the homepage to “Invest Now” would bring you sales. Unless you have already established trust with your potential buyer through some other avenue, this is not likely to work. Purchasing a property is a big investment, so a simple call to action will not bring your results. It’s a better idea to design your website in such a way that it delivers value to your target audience. There’s a good chance that they are visiting it to find out more about your company. So use your site as a way to communicate your story. Have short write-ups about how your company was started, its goals and objectives, and the people who work there. Be sure to convey how you differ from other property developers and talk about what you uniquely bring to the table. Another great way to build trust is by showing past projects that have been successfully completed by your company.