Turn digital traffic into real qualified sales leads? If you’re not segmenting your email list and sending targeted messages just to certain segments, you need to start. Don’t just send the same email to everyone. You want your subscribers and customers to think that you know them better than your competitors ever could. If you’re just sending out blasts to your entire list, your emails are either going to be too niche or too broad. Relevant emails are the ones that get sales and inspire subscribers to take action. If you’re sending the same email to your best customers that you’re sending to your lapsed customers, neither of them is going to feel important. But to be able to send relevant emails, you need to segment your email list.

Why Your Email Open Rate Matters? If your email subscribers aren’t opening your emails that means they’re not getting your marketing messages, they’re not taking action based on your emails, and, ultimately, not becoming customers. All of those stunning email marketing templates and the countless hours you’ve spent writing brilliant email copy are wasted. Your email open-rate helps you understand the percentage of emails that are opened by existing and new subscribers or customers and lets you know how many people are actually seeing the content of your emails. The open rate can give you excellent signals about how your subject lines are performing, how the time you send your emails can make a difference for your specific audience, and if your email marketing is having its desired effect.

Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing. See even more information at https://cbtemailextractor.com/blog/email-design-best-practices-for-2020/.

In order to achieve a high inbox rate, you need to ensure that your message is unique on every send. Otherwise, if you are sending the same message to thousands upon thousands of recipients, your message is likely to be flagged up by sophisticated spam filters and never reach the inbox. To overcome this, we have added macros, spintax format and formatting features. You can import the databases that you have scraped using CBT Web Scraper and Email Extractor and then use corresponding macros inside your message. For example, a macro such as %companyname% will replace %companyname% with the company name of each company inside the Excel spreadsheet. This feature is a great way of generating personal and highly targeted messages. You can also add text in spintax format to ensure that your email is unique on every send. Spintax format supports curly brackets and pipes. For example, Hello. You can also format your messages for an added visual impact.



One thing is sure, local SEO is not that same as normal SEO, but where and how to start? What is Local SEO for? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. Even a more relevant question would be, what is local SEO actually? Local SEO is all about optimizing your website to rank better for local customers. It’s an effective way to market your business online. But how? How does local SEO help? It works by promoting your products/services to the local audience at the same time when they are looking for them online.

Next up is your click-through-rate (CTR) which generally gives you a good idea of how many customers took the time to go through your email content to click on the links within. The average click-through rate across all industries is around 7%. After a customer has clicked through your email, ideally the next goal is to get them to convert – in other words, to follow through on the action your email has asked them to take. Your email conversion rates are an important metric to track, for they tell you how well the call-to-action in your email has performed. Emails are a great way to get customers to visit your website. You can include relevant links to your site within your email content. You can also use your email campaigns to get customers to engage with other great pieces of content available on your website or blog. When you run your own business, your goal is to be seen as an expert in your industry. Establish that to position yourself and your business as the authority in the eyes of your customers. Your customers have signed up for your marketing newsletters because they want to hear from you. They like the content you send and keeping them engaged is one of the biggest wins for any email marketer. Your content is one of your most valuable marketing tools and you can use it to build other areas of your marketing strategy. If people love what you do, then they will sign up to see more great content. Discover even more details on B2B Email Marketing.