The upsurge of a brand builder : Jason Argall

Jason Argall or the ascent of a business influencer? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.

Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.

Jason Argall is a founding member at ScaleMyBrand. These days, everyone is attached to their phone and checks it every few minutes for new notifications. That’s one reason that 98% of text messages get read, while commercial emails and telemarketing phone calls are mostly ignored. We’ve developer a custom software to do outbound messaging sequences and live chat with your customers, allowing you to reach them with the right offer at the right time.

Jason Argall about personal brand development : If you haven’t got one already, write a great bio and take a professional headshot for yourself. If this is not your forte, find a bio writer on one of the freelance sites written above. For your headshot, make sure it represents the image you are trying to convey. Start a blog where you write about things you are interested in and know about to show off your knowledge and area of expertise. A blog is also helpful for having sharable content to post on your social accounts. It builds credibility and positions you as a subject matter expert.

Jason Argall about business brand building : Customers have the same experience with an inconsistent brand. A cohesive brand creates consistency, reinforcing the image established the first time a consumer encounters your brand. Apple, for example, exudes imagination, design and innovation in its brand. This is exemplified in its “Think different” tagline. Apple consistently presented this brand image over decades, building such a strong identity that Forbes declared Apple last year’s most valuable brand. Customers have to trust you before they’ll do business with you. A cohesive brand builds that trust. If your brand isn’t presented consistently, consumers become confused or even suspicious about what your company and offerings represent.