Product development strategies

Searching for Product design tips ? When designing your product, think about the advantages it provides its users rather than what it can do. For example, a feature of a portable washer is that it can wash clothes on the go. An advantage is that it doesn’t require a sink attachment. Consumers are more likely to be convinced of your product if you can convey advantages — how your product can improve their life.

No matter how objective of a person you may consider yourself to be, you cannot possibly look at your own product – your baby – and see the same flaws as someone who has no vested interested in the success or failure of your product. Your idea may seem great to you, but before you can adequately judge whether or not it’s actually a product of value to enough consumers, you have to start with some small-scale feedback. If everyone around you is not sure your product or idea is something they would invest in, it may be time to make adjustments to the idea – even if only slight adjustments – to ensure the product you end up releasing is the best it can possibly be. Read more info at Launching a product.

Ensure consistency by creating a branding style guide. Once you’ve defined a brand strategy, built a framework for the brand identity and created the basic visual elements of this brand in the form of a logo, website etc., a crucial next step is to maintain consistency across all platforms and teams via a brand style guide. As a centralized document housing all the key information about your branding, at the bare minimum your style guide should include: Your brand story; Details on the brand voice – guidelines for copy; Logo and logo variations – when and where and how to use each; Color palette; Brand fonts and how to use them; Imagery guidelines

Start-Up trick of the day : Learn from criticism: Relentless negativity is of no use to you, but thoughtful criticism can be very valuable. Any opportunity to improve an aspect of your business should be warmly welcomed. Challenge conventional wisdom: Learn to spot when helpful advice is merely a suggestion to conform to the popular paradigm of the times. Source: https://www.petermanfirm.com/.