Good content changes lives. Just ask former VP and Head of Marketing at Under Armour, MyFitnessPal and Trulia, Tara-Nicholle Nelson, who once wrote a blog post that saved someone’s marriage. What’s her best advice to create a scalable content program? Prioritize engagement over growth — the latter will follow. The first step is to create a customer map. Literally sketch out each segment of your customer’s daily struggle to better address the problem your company exists to solve. Circle every point of friction they face along the way. “Your customer map should spot the near-universal stages your customers experience, as characterized by their behaviors: how they feel, what they want, what they think they need at each stage. Pay special attention to two big categories of patterns: what are the things that get people stuck, and what are the things that get them unstuck,” she advises. “Content that addresses those topics will get reads and shares. You’re essentially looking for highly-specific problems in people’s lives, and presenting a solution that actually works. This isn’t easy, but it works time and time again.”
The first and the most important thing that all people and upcoming entrepreneurs should keep in mind is related to the practicality when it comes to money. It is the common mistake that most entrepreneurs do when it comes to generating funds and managing profits. Instead of keeping the focus on the present scenario and financial needs that actually assist in building the company, beginners always get busy in thinking about the future like how will they make money in future which is completely impractical. Planning is good but the focus is very important and you have to first build your present instead of thinking about future. Extra info can be read on Online marketing tools.
To substantiate the business plan you will need to do a market research, but this is just the beginning: to increase your chances of success in business you need to become an expert in the industry, products or services you deliver, if you are not already. An initial solution would be to sign up for professional associations. An entrepreneur is not and does not have to be a man – orchestra: you do not have to be an expert in everything and you do not have to propose yourself, so you learn to work with professionals in those areas you do not master: accounting, legal, marketing, business consulting etc. A useful guide to choosing a consultant can be found here: How to hire a consultant. You risk losing a lot of time and money if you try to learn to do all the things a specialist should do, so don’t hesitate to call in experts whenever you have a specialist problem.
Starting a business is exponentially harder than another other job. Successful entrepreneurs need to operate well across a variety of functions: sales, marketing, finance, operations, HR, etc. On top of that, creating an enterprise from scratch requires creativity, persistence and continuous learning. – Justin Kulla, BusinessBlocks Source: https://theentrepreneurresearch.com/.