Searching for Start-up consulting tips ? It might seem obvious, but it’s very important to keep this in mind. It goes without saying that the product itself must be useful — otherwise, it wouldn’t really even make sense to call it a product. Utility is always going to be the number-one priority. But usefulness doesn’t just apply to the product itself. The designer should be applying the usefulness requirement to every aspect of the design. For most consumer products, simplicity is an asset. Elegance tends to trump ostentatiousness. The product needs to look good while fitting in with the rest of the buyer’s home. Most products don’t want to grab all the attention in the room. On the other hand, sometimes they do. Understand your market.

In theory, many things can work well, but the real challenge is to make sure it works in reality – at a price consumers can afford. You may need to sample different materials and test out several different combinations before you hit the right combination to head to market with. In the end, it’s much less time consuming and even more cost-effective to sort out your problems as early on as possible. The last thing an entrepreneur needs is to invest time and money into a product that cannot possibly work for whatever reason. Take the time to test out all of your options and conduct your market research with a fully functional prototype to get the most accurate information you need to proceed with your launch. You will almost certainly find bugs and the time to correct them is at the prototype stage, not the launch stage. Read more info at Product design and development.

Take a broad view and make topline decisions that will carry through each element of your brand identity. Now you’ve determined what you stand for and where you want your business to go, but there’s still a few steps to take prior to hiring that web designer or launching a logo contest if you want to get it right the first time. Again, resist the temptation to dive into specific “must-have” elements like a business card, website, or Facebook page until you’ve made some broad decisions upfront about some key concepts such as: Brand voice – fun and playful, socially responsible, careful, edgy, artistic, healthful… think about how you want your brand to speak and sound across all platforms. This “voice” should map back to your larger purpose and core values, and appeal to your ideal customers.

Start-Up advice of the day : Keep learning: Think you know it all? Think again. There’s always more to learn, so be wary of becoming too complacent. Everything you learn is an opportunity to improve your business. That goes for mistakes as well—all startups will suffer from mistakes, but the entrepreneurs that learn from them are likely to be in the successful 25 percent. Source: https://www.petermanfirm.com/.